2014, August 22
Umeng (友盟) is Beijing-based company providing the most comprehensive, multi-platform data analytics services of the mobile phone users behavior. A vast majority of Chinese mobile app development companies are Umeng’s clients. It is estimated that Umeng’s SDK is embedded inside 180’000 mobile apps in China.
Company led by former Google employee Jiang Fan was created in April 2010, and it became visible already in November 2010 when it attracted funding by Li Kaifu‘s venture capital fund Innovation Works. And more recently, in April 2013, Umeng was acquired by Alibaba for (estimated) $80M, but retained a separate brand and management structure.
So, what are exactly the services provided by this company?
