Virtual vs Personal ?

How to make one’s network more personal and less virtual and why should we do it?

What is actually the difference between virtual and personal? As I have eyes, ears, mouth, brain and heart, I want naturally to use all this, also in the communication with other people. In this way, the communication is becoming more personal. And if I also use the sense of touch, it becomes intimate. But if I only exchange words in a written form, can this human connection still be personal ? Indeed, I can express my feelings only in words, as people were doing in poems, or when sending letters to each other without meeting in person (example of pen-pals). The other side will receive my words, based on which she will reconstruct my feelings and ideas in her mind, by empathizing or using logical instruments. But who am I for that person, if she has not seen me and not heard me? If she doesn’t use her eyes and ears to see and hear me, and cannot connect that sensory experience with the meaning and the feeling of my words in her mind, she will construct the virtual reality, the virtual persona of me.

What will happen if she can only see me, using only visual perception, but not hear my words? This is happening when people only see pictures of people, for example, on dating platforms. She will also create a virtual persona in her mind out of these pictures. And this can be (and often is) very different from reality.

Or what is happening when we see someone and hear their voice, but not get the words from that person? This is the case of famous movie stars or popular singers. The fans construct again a virtual persona and can even fall in love with it, but this is also completely wrong perception of that actor or actress. We construct illusions in our minds. In case of movie stars there is another effect. These movie stars don’t receive direct feedback from their admirers, only a sample of the aggregate reaction through media comments or cheering and applause in the theater halls. Based on this, the image of an individual member of that larger audience will be very much reduced, and the rest will be populated by the actor’s ego. Here we also have the phenomenon of inflated artificial virtuality and reduction of natural personality.

Let’s continue our thought experiment about what difference appears if we can perceive everything else (visual, auditive, tactile) except the words ? This is the effect of being a foreigner in a land where you don’t understand one word of what is written or said (try going to a remote village in China). You will use many clues and non-verbal communication skills, and in the end might even like the experience if the people around you are kind. This shows that we can compensate one ability if we are fully present. Because people who lack one sensorial ability (are blind or deaf) will develop other senses to compensate for it. Those who are blind will often develop their sense of hearing to be able to perceive better the space around them. Those who are deaf will often start reading the lips of other people to receive their words and understand their communication.

But if I have all senses still functional and just consciously or situationally don’t use them, and this becomes my habit, this will necessarily lead to the reduction of personality (as set of qualities that form an individual’s identity) and increase of virtuality, in which I tend to replace what I don’t directly perceive with my own imagination, or with my own ego (like in case of movie stars).

And this increase of virtuality actually leads to alienation. And as more we are “connected” in this virtual world, more it looks like living in a big and crowded city where we can see many people but don’t know anyone. Compounded with actually living in big cities, this alienation becomes double.

Why is this virtualization of human contact, along with alienation, happening ? I think there are two factors:

    • This is a very nice business model. Digital platforms give illusion to the people to be “well connected” by letting them connect virtually to other virtual personas, but with very little personality. And these platforms are leveraging another phenomenon below,
    • When we live in a city, we don’t have enough capacity or energy to make personal relationship with all people around us (on the bus, elevator, street, building where we live, etc…).

When we are not able to spend more time besides a fraction of it to the people around us in the physical space, we tend to focus on aspects like physical looks and clothes. This is why fashion is so important. And when we are not able to spend more time, besides a fraction of it, to the people in the digital world, we tend to focus on their titles, pictures and online profiles. We are simultaneously losing abilities to appreciate their character, their complexities, and their emotional experience. And along with this we are losing the sense of togetherness and community. The abilities we gain is to match the colours of our clothes and T-shirts, make a nice selfie, and write an effective profile title using search-engine-optimized key words.

Someone would ask if AI can replace or compensate that? Personally, I think it is a wrong use case for AI, but I imagine many will try it. I’m afraid it will rather be used to make our pictures a bit better or our profiles more effective.

What is the solution for this ? We need to invest time and effort to build our relationships, and reverse this tendency, making our contacts less virtual and more personal. How do I do it ? First, asking myself:

  • Did I have direct communication?
  • Did I have meaningful conversation?
  • Was the conversation helpful to anyone?
  • Did it have constructive emotional content?

What do you think about this ?

Sasha Lazarevic
Geneva, November 2024

Quantum Ethics ?

Here is my initial contribution to the question of how to address ethical issues of quantum technologies.

First, I think there will be for some long time lack of knowledge and incorrect understanding in the general public what quantum computers and quantum technologies are, due to the disagreements and lack of explanation for the quantum phenomena. This lack of knowledge will at one moment inhibit the public discussion about the innovations and use of these technologies. We can see that by euphoria when some news about quantum are announced (example of Google’s quantum “supremacy” and similar) and this euphoria can go in the opposite direction and become negative in case of a real or only perceived misuse or dangers of quantum computers. How do we address this? It is very difficult question, but it cannot be ignored. People don’t understand even AI, with quantum computers it can be much worse.

The next problem is that quantum computers will not be used in isolation. They will be deeply integrated in a stack of other technologies, and people will judge the whole stack together (like the 4th Industrial Revolution concept – 4IR) based on its effects on the society, human identity or the natural environment. These “4IR technologies” will be judged by their domains of application and by who is applying these technologies for what purpose.

Now, we know that there will be two major actors behind AI and quantum: large corporations and nation-states. First are developing and using various kinds of technologies for the profit purposes, and the second are using them for the regime maintenance or warfare.

Consider an example: quantum can be used by AI, which is used by a metaverse world, which is used by a digital platform, which is used by a company to develop and target advertisements, entertainment or video games to the young population. They all want to make their respective customer(s) engaged. Now, you can read this word “engaged” also as addicted. So, who is responsible for the addiction of the young users, which technology should be regulated, and where should we apply ethics ? When you take them isolated, we can find arguments that these technologies are value-neutral. But the final result might not be value-neutral.

So, the question is: what should be done with that? Luke Munn in his paper says: “AI Ethics has largely been useless”. This reflects the inconvenient truth that all governance initiatives to regulate technology were more or less unsuccessful. You may check this paper of Roger Clarke, which details all unsuccessful technology regulation attempts much before this AI hype. According to this paper, the only mechanism that could work is Co-regulation, but under the condition that there is a strong and uncompromising minister who stakes his personal accountability. In other words, some kind of benevolent dictator coming from the government.

Nevertheless, this topic is indeed important. Currently digital platforms like Facebook, Google and alike are not so invested in QC, but once the large quantum computers are up and running, naturally the capital will look for the use cases to address the market of billions of consumers. And when this happens, the neuroscience might achieve mapping of the brain, genetical engineering may achieve breakthroughs in gene editing, and AI will probably come to the level of artificial general intelligence (AGI). And in this context, ethics will become very important and indeed the people will judge all this stack. Maybe indiscriminately..

Chips War

My previous post would not be to the point without analyzing in more details the situation around microprocessors in China and how it could evolve. For what was initially the competition between developed nations fighting for market dominance, is about to become the most important global geopolitical battle, which I think can be called ‘Chips War’ between the US and China.
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China AI 2023

Some analysts have recently said that the West can either technologically become the follower of China, or slowly decline into the status of a colony, or if it wants to avoid these scenarios, take urgent actions to leapfrog the current status of lethargy and denial. Read this article on how the approach to AI differs between China and the West, and why Europe has to take action now.
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German Weiqi

After the visit of Annalena Baerbock to Beijing few months ago, another significant event is the publication of German Strategy on China, a document that aims to describe the view of Germany on the future of the bilateral and multilateral relationships with China. The document is important, as it includes sections on how EU should align the position on China, and as it could also inspire similar policies in other countries like Switzerland.

It is important to mention that the document comes two years after EU parliament rejected the comprehensive trade agreement between EU and China, which included important clauses of opening Chinese markets in various industries for EU companies. The Strategy on China doesn’t refer to that Agreement, doesn’t comment it, and doesn’t propose any similar initiative to be renegotiated with China.

China is described as a great economic, technological, political and military power. The document seems to be written several months ago, as it doesn’t include any mention of recent diplomatic events like for example brokering Saudi-Iranian agreement to re-establish normal diplomatic relationships, or expected expansion of BRICS and SCO organizations where China plays key role.

It is not clear who are the authors of this document. But as Annalena Baerbock presented this document in MERICS forum, it could be assumed that MERICS analysts contributed in its preparation.

Here is my point of view on this Strategy.
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SEF 2023

I am very grateful for the opportunity to participate at Swiss Economic Forum during two days, on June 8-9 this year.

SEF is the most important annual conference for Swiss executives and this year it was even more prestigious as the 25th anniversary edition. The talks were in areas of the financial system, sustainability, geopolitics, innovation and of course digital technologies.

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Privacy in Digital Society

Privacy is a big concern in digital society. In the original prehistoric community, people lived together and there was no privacy. But these people shared the common destiny. If there was a hunger, they would all be hungry. If the tribe gets a disease, all members would be impacted. However, when they would encounter another tribe, that tribe would be seen as a rival, so they would not share information, at least until they are sure they were not competing for the same resources. Even then they would not share all knowledge, but only a necessary minimum and respecting the reciprocity principle. Nowadays, it should be similar. We should not keep our private information away from those with whom we share common destiny, but we should not share our personal information with those who are not going to be hungry if we are.

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AI for Digital Marketing

Last November I was invited to give a course on Artificial Intelligence for Digital Marketing at EBS school in Geneva. EBS stands for European Business School that was created jointly with CREA, which is specialised in digital communications and digital marketing. EBS runs bachelor’s and master’s degrees in digital business, which are nowadays quite relevant. AI for digital business is also very much relevant, as marketeers all over the world are usually among the first to adopt new technologies and new gadgets.

So, how can one leverage artificial intelligence in digital marketing ? I assume that readers know already the theory of artificial intelligence and main approaches (state-based algorithms, machine learning, deep learning), so I will not talk about the ML training process, cost functions, gradient descent, kernels, neural networks and other techniques. I will start with explaining the difference among very similar expressions used around artificial intelligence, then I will describe high-value use cases, and in the end how to successfully implement all this, so that your project flies like a rocket. So, I will stay with high-level and business-relevant explanations.

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Rydberg Qubits

A friend of mine shared a link recently in LinkedIn of the news about QuEra’s 256-qubit quantum computer and this attracted my attention. It is true that nowadays we mostly follow the progress of superconducting qubits, trapped ions or photonic systems, so cold atoms is not something I was familiar about. But this technology made some promising advances, and reading a couple of research papers was enough to realize that cold atoms have some compelling advantages.

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